Label Love: MSGM

Recently I have come to realise that there is more to life than Zara. While their design team is wonderful and their shoes superlative, I have grown rather tired of responding to every clothing compliment or query with "Oh, it's from Zara." Thank goodness, then, for this season's new breed of accessible fashion labels.

One name to watch this season is MSGM, a Milan-based brand established back in 2009. Despite having built up considerable credibility in recent years, this season MSGM have truly come into their own with a strikingly contemporary collection.

Any collection which effortlessly pulls together spotted culottes, tartan cocoon coats, fur gilets and floral sweatshirts is sure to make even the most discerning of fashion folk stand to attention, and MSGM have done just that. 

The wearability of the collection is astounding. While the eclectic prints really ought to clash, the harmonious colour palettes and complimentary shapes ensure each and every look remains tasteful. Capes with ornate swirling applique are downplayed with monochromatic checks, while a dark floral dirndl skirt is given a touch of edge by way of a striped fisherman's jumper. 

Coats are this season's signature, with a zipped cocoon style available in an assortment of vibrant shades and finishes. Particularly impressive is the dark tartan coat with painterly floral detailing. It sounds so wrong, but looks so right for now: a little bit punk, a little bit pretty and a big bit modern. 

In essence, MSGM offers a reinvention of femininity which marries Italian sophistication with kaleidoscopic creativity for an instantly identifiable collection. 

Select pieces are available at Matches now and also My-Wardrobe, but stay tuned for even more MSGM delights this season. 

1. Aqua Coat- matchesfashion,com
2. Floral Sweater, matchesfashion.com
3. Floral Skirt, matchesfashion.com

Be My Baby Blue

Perk up your day with some delicious new shoes, and how could you get much cuter than these powder blue boots by Sophia Webster, available here from www.matchesfashion.com.

A delicate shade of sky blue, these feminine but modern shoes feature pretty bow and frill detailing along with polka-dot mesh for an extra helping of girlish innocence.

I'd keep it pretty and pair with a clean and crisp white shift for a fresh look. 

Shop these Sophia's delights here. 

Friday Jungle Fever

Bikini by Kenzo at Matches, £185

Oh my golly gosh- it's positively tropical out there, isn't it?

(Note the hint of sarcasm there, boys and girls, I'm all too aware that my "sense of humour" does not always translate across the internet)

Unless you are on some sort of decadent holiday, or have an exceptionally high body temperature, you are probably freezing your toes off right about now just like me. May, you say? No. I don't think so.

It is unseasonably cold in London at the moment but, on the plus side, I have just finished off my final term of second year and am looking forward to beginning perhaps the most exciting work placement of my life next week.

Yaaay for Maaay.

Anywaaay, I just thought i'd do my best to brighten up what, for most, is a very dreary day with this glorious bikini which has just landed at www.matchesfashion.com.

Granted, it is not the cheapest of itsy-bitsy-teeny-weeny bikinis, but it is so bang on this season and such a fabulous style. I simply adore the flattering v wiring on the top with criss-cross straps adding an fashion-forward edge to this piece.

With a delicious jungle print that just exudes tropical charm, this little two piece is a wearable interpretation of the nouveau exotic look which made Kenzo such a resounding hit this season.

If you've been working hard on those abs, then this is the perfect way to treat yourself.

Shop this sweet little swimwear staple here.