New designer alert! I was looking into some of the hottest names for 2011, and I noticed Central St. Martins graduate Hermione de Paula's fantastic S/S 2011 collection- it is totally breathtaking.
The designs are flawless- they have all the prettiness of Erdem but minus the prim look, think beautiful, flowing patterns but with a unique edge.
I love her work and find out more
here.